CAPTAIN Essentials from AllianceMind

Can one spreadsheet change your number?

Coalition Selling™, made simple enough for every seller to use on Monday morning.

Your partners already know your customers. CAPTAIN Essentials puts those relationships next to every seller's accounts and open pipeline, so your team can see where a partner is already inside before the next forecast call.

CAPTAIN Essentials dashboard: a seller's accounts and open pipeline with partner presence in a column for each partner

The CAPTAIN Essentials dashboard for one seller. Shown with synthetic data.

Watch the Introduction

CAPTAIN Essentials in about a minute

Narrated by Jody Schiavo, founder of AllianceMind. Screens show synthetic data.

Why It Matters

Every opportunity has an invisible coalition. Most sellers never see it.

Hyperscalers, systems integrators and platform partners are already inside many of your accounts. That relationship can open the door to the economic buyer, shorten a cycle or revive a stalled deal. Too often it sits in someone else's spreadsheet, out of the seller's view.

CAPTAIN Essentials makes the first layer of the coalition visible: which partners are present in which accounts, and who to call.

It is a practical entry point to Coalition Selling. Your team starts with a standard workbook and two partners, and builds the habit of selling with the ecosystem before taking on a larger sales transformation.

The Philosophy

Big Picture Selling

Enterprise opportunities never exist in isolation. See the whole customer ecosystem.

The Methodology

Coalition Selling

Win complex deals by assembling the people and partners who shape them.

Start hereThe First Step

CAPTAIN Essentials

Partner presence for every seller and manager, in a workbook your team can run.

The Platform

CAPTAIN

Weighs buyer and partner evidence and recommends the next move.

Coalition Selling, Simplified

The tenets of Coalition Selling, in a form every seller can use

CAPTAIN Essentials does not ask sellers to learn a new system. It brings the core habits of Coalition Selling into one view, account by account, partner by partner.

Tenet 01

See the whole ecosystem

Every partner has its own column next to the seller's accounts, so the view reaches beyond what your own CRM record shows.

Tenet 02

Know who can open the door

Each partner column names the partner's contact for the seller's region and your own alliance manager, one click from an email.

Tenet 03

Lead where the coalition is strongest

A co-sell shortlist ranks accounts with open pipeline and an active partner, and flags accounts where a partner is engaged but no deal exists yet.

Tenet 04

Plan around real overlap

Pick a sub-industry and see which partner is present in the most accounts before you commit to an event or a joint campaign.

Tenet 05

Bring evidence to the QBR

Ready-made charts show partner coverage and the pipeline sitting on partner-matched accounts for any territory.

Tenet 06

Separate presence from proof

A match shows where a partner is present. Sellers confirm the relationship with the partner before they act on it.

How It Works

Two partners, one report, every seller sees the overlap

01

Start with two partners

Partners willing to share the web domains of the customers they work with. Relationship and industry help, but are optional.

02

Import one Salesforce report

Account, website, owner, manager and region, exported as a file. Pipeline is optional.

03

Every seller sees the overlap

After each import, matching, dashboards, the shortlist, campaign view and charts recalculate automatically.

Example

Before her forecast call, Maya Whitfield picks her name on the Dashboard. Her largest account, Calhaven Manufacturing, has $1.1M open across five deals, and Salesforce is marked Active there. One click emails Salesforce's contact for her region. Synthetic data.

CAPTAIN Essentials Campaign Planner: matched accounts by partner for one sub-industry, with a heat map across sub-industries

The Campaign Planner shows which partner is present in the most accounts in a sub-industry. Synthetic data.

Evidence Discipline

A match is not a verified relationship

CAPTAIN Essentials shows where a partner is present, not that the partner influenced a deal. Every cell says exactly what it knows, so sellers start the right conversation with the partner instead of assuming one.

What the workbook shows

A match

The account's web domain appears on a partner's customer list.

What the partner told you

A reported status

Active, Customer or Past, exactly as the partner provided it. A blank cell is not proof of no relationship.

What the seller confirms

A verified relationship

Confirmed with the partner before the seller acts. The seller decides.

Built for Low Friction

A focused ask, a familiar tool, no integration project

A focused ask for partners

Customer domains only: no revenue, contract values or customer contacts. Each partner decides what it can share under its own policies.

No historical revenue needed

From your side, one Salesforce account export. Pipeline adds value but is optional.

Your data stays in your Google Drive

Nothing is sent to AllianceMind unless you choose to share it.

No CRM integration

No connectors or partner portal. Data comes in by file import, and there is no live connection to Salesforce or partner systems.

Refresh on your schedule

Re-import updated files monthly or before planning cycles. Everything downstream recalculates.

Built to scale

Designed for up to 10 partners and 20,000 accounts per workbook. Larger organizations run one workbook per region or segment.

Where It Fits

Start with Essentials. Grow into CAPTAIN.

Both products apply the same methodology. CAPTAIN Essentials shows your team where partners are present. CAPTAIN, AllianceMind's reasoning platform, goes further on the opportunities that matter most.

The first step

CAPTAIN Essentials

  • Shows where partners are present, account by account
  • Names who to call at each partner
  • Ranks co-sell priorities and campaign overlap
  • Runs as a Google Sheets workbook your team owns
The platform

CAPTAIN

  • Reasons across the whole opportunity
  • Weighs buyer and partner evidence
  • Finds coalition gaps and the transaction path
  • Recommends the next move

In both, the seller decides.

Explore CAPTAIN →

How to Engage

See it first. Then put it to work.

Step 1

A one-hour demonstration

We show you how the workbook identifies partner overlap, highlights opportunities in your pipeline, and gives sellers and managers a practical way to act on that information.

  • Walk through the dashboard and seller views
  • See the shortlist, campaign planner and QBR charts
  • Discuss which partners to start with
Step 2

A fixed-scope implementation

Using your Salesforce account export and partner customer lists, AllianceMind configures the standard workbook, validates the matching process with your team, trains your users, and delivers a working solution in your own Google Drive environment.

  • Configured on your own territory and partners
  • Matching validated with your team
  • Users trained, with a setup guide for every refresh

No CRM integration. No lengthy implementation project. Just practical partner intelligence your sellers can use.

CAPTAIN Essentials data sheet, page one

Take It to Your Team

The CAPTAIN Essentials data sheet

A two-page overview to share with your sales leadership, alliance team and revenue operations.

  • What sellers see, and what changes on Monday morning
  • What partners are asked to share, and what they are not
  • How the demonstration and implementation work
Download the Data Sheet (PDF)

Start Here

See what your partners could do for your number

Start with a one-hour demonstration of CAPTAIN Essentials, and see how partner overlap could change the way your sellers work their accounts.

See how Coalition Selling works →

Screens show synthetic data. Partner and product names appear as examples only; no endorsement or business relationship is implied. Google Sheets, Google Drive and Salesforce are trademarks of their respective owners.